![]() With its blog being an important resource for visibility being responsible for almost half of the traffic that comes to the website, Grammarly’s traffic stats indicate almost 18M monthly organic visitors.īesides its great SEO strategy, Grammarly has also turned to one of the most efficient ways of gaining brand awareness - having an easy-to-recognize social media presence. However, content marketing still remains at the very core of the brand’s strategy. There are a lot of marketing tactics that Grammarly has successfully integrated into its growth strategy over the years, like e-mail marketing or paid advertising. Grammarly’s amazing success and growth over the years is due to two main factors: unquestionably - its user-friendly interface and its powerful 360 marketing strategy. Launched back in 2009, Grammarly devoted its first years of existence to creating a solid selling strategy first-hand oriented towards universities.Īfterward, the brand focused on expanding the consumer market, looking for new business opportunities, and evolving towards the freemium program that is today. An in-depth view of Grammarly’s brand identity Grammarly's social media performance statsġ.An in-depth view of Grammarly’s brand identity. ![]() Marketing tactics to learn from Grammarly's social media strategy More info about the brand’s identity, social strategy, successful campaigns, and more will be revealed going forward. With more than 30 daily active users, Grammarly has become the number one writing assistant, improving the way people communicate through more accurate grammar and expressions.īut what does Grammarly stand for beyond the app? Ask worldwide social media managers to name some of their favorite, must-use marketing tools, and you’ll undoubtedly hear Canva and Grammarly mentioned a lot.Īpart from social media managers, Grammarly is a most helpful tool for content writers in particular, and to a more general extent for every marketer that wants to have bulletproof wording for their communication materials.
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